Cultural Differences That Inhibit Effective Intercultural...

The shrinking borders of the international business landscape demand keen interpretation of the unique cultural expectations of organizational partners. Guffey Loewy (2015) note that there are five distinct dimensions of cultural difference that inhibit effective intercultural communication. Barron (2013) states that it is imperative for North American organizations in particular to actively increase the cultural awareness of employees conducting international business. International negotiators can improve an organization’s rate of success through thoroughly understanding several important cultural differences. First, businesspeople should be aware of the communication idiosyncrasies of high and low-context cultures (Guffey Loewy, 2015). Secondly, American workers should understand the varied importance of time orientation in foreign organizations (Keating, 2014). Finally, international negotiations will proceed more smoothly if cultural power distances are respected (Rao, 2013). High and Low-Context Cultures Guffey and Loewy (2015) state that context is the most important cultural distinction, while also being the most difficult to identify and learn. Context is so vital to communications that failing to understand the context of a conversation or negotiation can be devastating (Rinner, 2005). Low-context cultures tend to place great importance on words and written documents, taking words and conversations literally (Guffey Loewy, 2015). To an AmericanShow MoreRelatedEssay on Cultural Competence and Intercultural Communication1673 Words   |  7 Pagesdifferent cultures communicate, this process is called intercultural communication. The transaction process of listening and responding to people from different cultural backgrounds can be challenging. The greater the difference in culture between two people, the greater the potential of misunderstanding and mistrust. Misunderstanding and miscommunication occur between people from different cultures because o f different coding rules and cultural norms, which play a major role in shaping the patternsRead MoreThe Effects Of Culture On Diversity Management Essay1393 Words   |  6 Pagesinformation and communication technology (ICT), a multicultural workforce, and organizational designs that involve global virtual teams. Ad hoc teams create both opportunities and challenges for organizations and many organizations are trying to understand how the virtual environment affects team effectiveness. Cultural diversity has a positive influence on decision†making and a negative influence on communication. ICT mitigated the negative impact on intercultural communication and supported theRead MoreOrganizational Effectiveness : Team Effectiveness1958 Words   |  8 PagesIntroduction to Team Effectiveness iv- Team and Organizational Effectiveness: The Co-relation v- Importance of Team Work for Organizational Effectiveness 1. Command Team Effectiveness (CTEF) Model (ESSENS ET AL. 2005) 2. Five Factors Model of Intercultural Leadership Behavior 3. Star Model 4. 7-S-Model vi- Conclusion vii- Appendix viii- References Executive Summary The objective of this case study is to define what is usually meant by the term organizational effectiveness. The study willRead MoreCulture Shock Essay examples3448 Words   |  14 Pageswhich distinguishes the members of one group or category of people from another. Again to Hofstedes option, culture is learned not inherited, it is not impossible to learn new cultural traits and to unlearn old ones (Manz, 2003, online). Therefore, it must be feasible to integrate cultural differences. Culture has significant influence on the behaviour of individuals. In general, a persons perceptions, attitudes, motivations, values, learning experience and personalityRead MoreHow Multinational Corporations Are Becoming More Significant At The Worlds Business Markets2618 Words   |  11 Pagescultures. When multinational corporations require international business contacts to interact, it is critical for managers to demonstrate cultural sensitivity in order to meet business goals. In a world where crossing boundaries is routine, cultural intelligence becomes a vital ability and skill for managers, managers must adjust their managing styles between cultural and emotional intelligence. Management Styles The style of management a manager employs when managing an organization dependsRead MoreCommunication Barriers as an Organizational Behavior Issue3200 Words   |  13 Pagesï » ¿Abstract This paper discusses communication barriers as an organizational behavior issue at Jackson Memorial Hospital in Miami. The hospital is one of the largest in the United States, with multiple sites, multiple buildings, and a diverse staff. This makes communication a challenge not only for providing quality care, but also for fostering innovation and leadership throughout the organization. Recommendations are provided to improve communication with the objective of improving overall performanceRead MoreThe Nature of Communication10702 Words   |  43 PagesDifine and describe the nature of communication in detail? Answer: The nature of communication is the exchange of information between two people. It is required that there be both a sender and a receiver for communication to take place. Communication is reciprocal. So at any time the sender is sending a message the receiver is also sending messages. Effective communication entails the sender encoding a message and transmitting it to the receiver where the receiver successfully decodes the messageRead MoreCorporation and Equity Participation1826 Words   |  8 Pagesanything negative at this meeting. Why?, this is largely due to the extensive preparation involving a lot of meetings before the final meeting. While vertical US system is top-down decision making, downward communication consists primarily of orders for implementation, and upward communication consist of reports on performance and accomplishment. Top management come up with programmed decisions, employees are to follow through. Nemawashi promotes Democracy for lower levels, encourages greater participationRead MoreCultural Influence on Organizational Practice5439 Words   |  22 Pages1. EXECUUITIVE SUMMARY Cultural influences on organizational cultures and practices have become a very important research topic in the field of management and organization since the last decades of the 20th century. National culture has been seen as one of the most influential situational factors, which determine organizational phenomena. More recently, after the collapse of socialism, the role of national culture in organizational practices in countries that are in transition is becoming aRead MoreCase 8 - Sick Leave3739 Words   |  15 PagesINTANGIBLE FACTORS 5 3 CULTURE 6 3.1 CROSS CULTURAL COMPARISONS 6 3.1.1 POWER DISTANCE 7 3.1.2 INDIVIDUALISM 7 3.1.3 MASCULINITY 8 3.1.4 UNCERTAINTY AVOIDANCE 8 3.1.5 PRAGMATISM 9 3.1.6 INDULGENCE 9 3.2 SHARED VALUES 9 3.3 THE INFLUENCE OF CULTURE ON NEGOTIATIONS 10 4 NEGOTIATION STRATEGIES 10 4.1 FAMILIARITY 10 4.2 OPTIONS 11 5 CONCLUSION 12 REFERENCES 13 APPENDIX 1 – THE CONTEXT OF INTERNATIONAL NEGOTIATIONS 15 APPENDIX B – SCHWARTZ’S CULTURAL VALUES 16 APPENDIX C – DUAL CONCERNS MODEL

Pros and Cons for Each of The Four Parenting Styles

To be a parent is hard work. Although every parent has a different mindset towards raising a child, the types of parenting styles can be distinguished amongst a few different kinds. In this research paper, one will learn the pros and cons for each of the four parenting styles described by Baumrind and the effect each one has on a child. Baumrind based her studies towards the development of adolescents and how the specific parenting style has influenced the child. With her findings, she found that there are four different styles that most kids were classified under, with authoritative being one of the highest. The way a parent raises his or her child will affect that child for the rest of their life. Whether a child has been brought up†¦show more content†¦This means a parent exhibits the same behavior that they expect their child to follow. These parents tend to set high standards for their children but are also nurturing and responsive. They also show plenty of re spect towards their child who as a result of this style develop into an independent, rational human being. Children who are nurtured under this type of style are more likely to not only become independent and self-confident but also socially accepted, academically successful, and well-behaved individuals. But of course not every style is perfect. This style may also cause some less than desirable results. The first thing to realize is that being an authoritative parent is not an acceptable style for every child. Some kids will not react well because the authoritative style may not be strict enough for their personality and on other kids it will seem as though it is too tough and will cause those kids to struggle with making decisions. These types of children tend to do better when there are strict rules given. Although the authoritative parenting style is the most common style parenting, it does not fit the need of every parent and every child. Authoritarian is the secon d most common type of parenting style of the four parenting styles. This type of style occurs when parents set very high expectations for their children and set strict rules that they expect him or herShow MoreRelatedWhat Comes To Mind When You Hear The Saying â€Å"Good Parenting†?1224 Words   |  5 Pagessaying â€Å"good parenting†? Amongst American families, there isn’t any rule book as to what a good guardian is, but there are two main styles of parenting that are adjusted within each house hold throughout a community, and throughout the nation. It was during the 1960’s when the types of parenting styles were distinguished into four major categories, authoritative, authoritarian, permissive, and absent. Throughout various eras, only two styles have become the fundamental way of parenting, authoritativeRead MoreParenting Styles Have Impact On Society1096 Words   |  5 PagesParenting styles have had an impact on society for centuries. The way car egivers bring up the children they are responsible for, paves the way to their future and personality. Children are continuously interpreting the things that their caregivers do. Including messages, body language, conversations, actions and the different styles of parenting. Various parenting styles continue to reflect the different patterns in parental behaviours. These are influenced in their family environments in which bothRead MoreDiana Baumrind s Effect Of Parenting Styles On Children Essay1312 Words   |  6 PagesDiana Baumrind’s effect of parenting styles on children Baumrind was born into a Jewish community in the New York’s Jewish enclaves. She was the first two daughters of Hyman and Mollie Blumberg. Diana, the eldest in an extended family of female cousins, inherited the role of eldest son, which allowed her to participate in serious conversations about philosophy, ethics, literature, and politics. She completed her B.A. in Psychology and Philosophy at Hunter College in 1948, and her M.A. and Ph.D. inRead MoreThe Parenting Styles Authoritative, Authoritarian, And Permissive Essay1297 Words   |  6 Pagesparent your children? What is your parenting style? Experts have identified four major parenting types: Permissive, Authoritarian, Uninvolved, and Authoritative. Diana Baumrind (1966) was the one to identify three of the parenting styles Authoritative, Authoritarian, and Permissive. Martin and Maccoby (1983) expanded on Baumrind’s parenting styles and added the Uninvolved style. Which style of parenting do you think you fa ll into? Frist, Authoritative Parenting is considered the most successfulRead MoreEssay on Parenting Styles1429 Words   |  6 PagesParenting is defined as rearing of a child by giving special care, love, and guidance by a parent. (Merriam-Webster) Parenting usually starts when a couple has a beautiful by-product of their mutual love and respect with each other. When a child comes into someones life, parenting is usually a necessity when it comes to nurturing a beautiful, and a healthy child. A lot of responsibilities, sacrifices, and hard work are attached to parenting. There are four parenting styles that couples practicesRead MoreWhy I Believe in Attachment Parenting Essays1522 Words   |  7 Pagesintroduction to Attachment Parenting. It covers why I believe it is a valid and important way to parent. It believes that children need to have firm foundation of attachment in order to have proper brain development. I cover why I believe so much in this parenting style. It is a very connected way to raise and respond to children. It covers the elements that make-up this parenting style including: co-sleeping and baby wearing. Also, cover some of the objections to this parenting style and address them withRead MoreParenting Styles And Their Influences On Our Children Essay2140 Words   |  9 PagesParenting Styles and Their Influences on Our Children The Community College of Philadelphia By: Maria Maldonado November 22nd, 2016â€Æ' The Introduction Thesis- It is my belief that in order to provide a framework of parenting that would allow for the best probable outcome for a child’s development it is important to take a stance in which we provide reasonable demands from our children while providing equal responsiveness to their needs. Majority of us are born with two arms, two legs, a head andRead MoreBusiness Psychology: Different Parenting Styles6933 Words   |  28 PagesAbstract This research investigated the affect parenting styles have on a person’s performance in the workplace. Parenting styles play a major role in a child’s future performance. How parents raise their kids affects the kids for the rest of their lives. As with any aspect of psychology there is no right or wrong way about it. However, each parenting style has its pros and cons and this is why I have chosen this topic. To find out how different parenting styles affect the performance of the child in theRead MorePsychology: Questions on Cognitive Development1557 Words   |  7 Pagessisters who are brats! They get into my things all the time. You and Dad just don t understand! This teenager is most likely experiencing: a. preoperational thinking b. conventional thinking c. growth in her limbic system d. authoritarian parenting _A___ 9. Carol Gilligan s research on moral development found that in making moral decisions, women generally adopt a(n): a. care orientation b. relative orientation c. justice orientation d. other orientation _C___ 10. A politician isRead MoreThe Importance Of Self Esteem And Social Identity1964 Words   |  8 Pagesalso begins to develop around this age. Children begin to internalize standards and feelings of good and bad behavior. For example, they will respond more to â€Å"Good boy, or good girl†, and react more in hopes of receiving that kind of praise. By age four when children’s self-concepts start to emerge, they are often aware and proud to show off their skills and accomplishments. A child who mastered the art of referencing a fire truck as â€Å"red†, will start to show off their toy truck and say â€Å"red† to

Gym Culture Free Essays

IntroAttention Getter: By a show of hands who likes to go to work out? Background Audience Relevance: Gym culture has been around for a long time but it has recently been growing and more and more people have begun to go and get healthy. Speaker Credibility: I have been going to the gym for a couple years now and I have done my own research on gym culture. Thesis: In my speech, we will be discussing what gym culture means to me and what it could possibly mean to you. We will write a custom essay sample on Gym Culture or any similar topic only for you Order Now Preview of Main Points: First I will be discussing how my object is part of my culture, second the important values it has, and third how I identify with it. II. Body Main Point 1: To begin, I am going to talk about how this object is used in a way for me to relieve stress and anger. Sub-point A: Being a full time student and working part time can be very stressful to me as I’m sure it is the same for a lot of college students, but finding at least an hour to an hour and a half to go to the gym or even working out from home can be such a helpful stress reliever. This is because it helps get me out of their my little stress filled bubble and pretty much let loose. Sub-point B: not only is it a good way to relieve stress but also anger. I know that working in a fast food or retail job can cause a lot of tension and anger especially with the customers, coworkers, and even managers. Of course we are forced to keep it all in because we need this job to put ourselves through school and buy our own personal treats. Well going to the gym is a very good way to take out that anger by pushing yourself hard in that workout. Transition between Main Points: Now that I have talked about how this object is a way to relieve stress and anger next I will be talking about how it represents my values. Main Point 2: going to the gym is not only about relieving stress and anger but also and about being healthy and motivated. Sub-point A: In my opinion going to the gym or being a fit person does not mean that you have to have a six pack or extremely muscular arms or legs. More so it just means that you are feeling good about yourself and being healthy. Since I have started going to the gym I am feeling much healthier and I am not doing crazy diets, but am cutting back on some foods and learning to eat better. Sub-point B: It also helps with being motivated because slowly but surely you begin to see results which gives me confidence and keeps motivating me to keep going and bettering myself.Transition between Main Points: having discussed how I value going to the gym, I will now tell you how I identify with this culture. Main Point 3: Influencing myself and other people to come to the gym or work out in general is one way I identify myself with this culture. Another could be the way I can dress to go to the gym a.k.a the fashion. Sub-point A: going to the gym helps me feel like a good influence to myself and others like my work out partners because I believe I am encouraging them to keep going and feeling healthy and fit because sometimes they do not want to go workout but I convince them to come with me and sometimes it is the other way around, but in the end we help each other to push ourselves in working out and bettering themselves. Sub-point B: When one starts going to the gym we see that there are many types of way people dress and we start looking for which fashion better suits us and makes us feel comfortable. There is no right or wrong way to dress for the gym it’s just how you feel when wearing a certain outfit. I know that i enjoy my leggings and big baggy shirts because I feel extremely comfortable, but someone else could feel different about that outfit. III. Conclusion Signal and Review of Main Points: Having discussed how this object is part of this culture, how it represents my values, and how I identify with it you now know what this culture means to me. Recap Thesis: I have now explained what gym culture is to me. Memorable Closer: Remember being healthy and fit doesn’t mean you have to be super skinny or muscular it is just about feeling better and more confident in your own body. How to cite Gym Culture, Papers

Making Sense of Change Management

Question: Discuss the theory and practice of change management? Answer: The modern business space is characterised with uncertainly coupled with a dynamic microenvironment which assumes even more complexity in the globalised era where a surprise event in one part of the world can have tremendous implications for an economy located in other part of the globe. A case in point is the US subprime crisis which assumed the proportion of the worst global financial crisis since 1930 and impacted every nation on the planet. As a result it is imperative it is imperative that organisations must be flexible and continually looking to adapt to the changing microenvironment either locally or globally. Further this tendency is even more imperative in a cutting edge business environment which exists today where organisations need to either adapt or perish as not responding to change would make them lose their competitive advantage and thus adversely impact their earnings (Cameron Green, 2015). Another factor which makes change inevitable is the increasingly shorter pro duct cycles where consumers are increasingly becoming more demanding in terms of product and service attributes which requires the organisations to constantly innovate so as to be relevant. Further the technology revolution also has tremendous influence on the overall business dynamics due to which organisations need to embrace the state of art technologies and constantly improve their processes and hence their way of conducting business (Hughes, 2010). Having established that change is inevitable in the modern business environment, it is imperative to ponder at the complexity of the underlying process which leads to the change. It is estimated in various studies and surveys that more than 50% of the major organisational change initiatives result in failure which proves that change is fraught with uncertainty which needs to be carefully managed. There are various problems with regards to organisational change which leads to the inherent complexity and thus requires the aid of change management skills (Hayes, 2010). Firstly, there is a lot of uncertainty associated with the need to change amongst the employees in management role (excluding top management). This is primarily because the decision to change is primarily taken by the management and top executives and hence the middle and lower management may not fully be aware of the need to change and thus may not be fully committed to the change. Since they are not committed to the und erlying change they are not able to sell the same to their immediate juniors; which raises further eyebrows on the actual reasons for the top management to initiate change and thus breeds suspicion (Burnes, 2004). Secondly, there is uncertainty associated with the fate of the employees especially at the lower level especially when the overall objective of change is not clear and thus employees may become insecure as they start viewing the change as a grand plan for the top management to reduce the wage bill. This issue may assume grave proportion as the management may bring upon the change process without preparing and communicating to the employees about the expected changes which would groom insecurity amongst the employee as a result of which their productivity might be considerably lowered (Hughes, 2010). Further it may also happen that some of the trained and talented manpower might look for alternative job opportunities in order to escape the change related turmoil which provide more stability. Another related issue is the differential ability of the employees to cope up with the change especially in wake of the current skills possessed. This is especially true when the given change invo lves a paradigm shift in the underlying technology which may alter the processes significantly and hence the employees in an uncertain environment may feel more unsecure as they may be ill-equipped to cope up with the changed working environment (Cameron Green, 2015). Thirdly, at times the organizational change which the top management might intend to bring may not be feasible particularly keeping in mind the organisational culture, resources and capabilities at disposal. As a result of the goal being unrealistic, any efforts made in this direction no matter how sincere would result in failure and would add a host of problems with regards to human resources and maintaining competitiveness amongst the stakeholders (Burnes, 2004). Hence it is imperative that the goals that are intended to be achieved must be feasible to begin with or else all sincere efforts and allocation of valuable resources would go down the drain. Lastly, at times the change may be initiated reluctantly by the management as a result of crisis or as part of desperate means to transform the organisation without being fully committed to the change and hence the change process either fails to go through or fails to achieve the desired objectives (Hayes, 2010). It is apparent from the above discussion that the organisational change is a complex task fraught with plethora of issues and thus successful change requires planning and management of the process with the support of the relevant stakeholders. The organisations need to adopt the process of change management so as to ensure greater transparency amongst the various echelons of the organisation and to facilitate better communication amongst the employees, management and other stakeholders which would eventually lead to greater commitment to the change process by the employees and other relevant stakeholders. Additionally, the change process would be more streamlined with lesser technical and operational glitches since it would be thought about with clear roles and responsibilities assigned to various employees and experts. Besides the employees and other stakeholders who would be impacted would be better prepared to deal with the whole change process and interim arrangements would be in place without disrupting the delivery of regular product or service to the consumers. Also in wake of the change, the change management facilitates the bringing of core issues in the open and thus ensure that these are resolved more promptly and effectively. On an overall basis, the change management tactics would ensure that there is lower uncertainty amongst the relevant stakeholders due to which their commitment to the overall change would be higher which in turn would make the transition process more smooth and glitch free (Hughes, 2010). References Cameron, E. Green, M. 2015. Making Sense of Change Management, 4th edition, Kogan Page Publications , London Hayes, J. 2010. The Theory and Practice of Change Management, 3rd edition, Palgrave Macmillan, London Burnes, B. 2004. Managing Change: A Strategic Approach to Organisational Change, 4th edition, Financial Times/Prentice Hall Publications, London Hughes, M. 2010. Managing Change: A Critical Perspective, 3rd edition, CIPD, London

Melatonin is a ubiquitous molecule Essay Example

Melatonin is a ubiquitous molecule Essay Introduction Melatonin ( N-acetyl-5-methoxytryptamine ) is a omnipresent molecule, synthesised chiefly in the pineal secretory organ, secondary beginnings are in the retina, the GI piece of land, tegument, bone marrow and lymphocytes.1 It was foremost characterised after its isolation from bovid pineal secretory organs and structurally identified in 1958 by Lerner et al.2 The construction of melatonin ( Fig. 1 ) explains its diverseness with respects to its maps. The two functional groups define the molecule s amphiphilitic nature and specificity of receptor binding.3 Due to melatonin being both lipid and H2O soluble, it is non confined to one cellular compartment. Exogenously added melatonin can readily go through through the blood-brain barrier and be easy distributed to all subcellular compartments, which makes this molecule really versatile.4 We will write a custom essay sample on Melatonin is a ubiquitous molecule specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Melatonin is a ubiquitous molecule specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Melatonin is a ubiquitous molecule specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Melatonin has assorted maps ; it is of import as an index of clip and day of the month and is considered to be the organic structure s chronological pacemaker.1 It is besides known to be a really effectual antioxidant, has immune-enhancing belongingss, is cytoprotective, has anti-apoptotic signalling map every bit good as oncostatic properties.1 The engagement of melatonin in such a wide scope of critical maps in the organic structure makes it pharmacologically a really interesting compound, but melatonin is sold as a nutrient addendum and is non-patentable harmonizing to the US FDA as a consequence. Therefore melatonergic agonists or melatonin parallels that are patentable are of greater involvement to the pharmacological industry.5 Pharmacological and/or biological activity Overview In pinealocytes ( cells of the pineal secretory organ ) tryptophan is converted to serotonin via 5-hydroxytryptophan after which it is acetylated to organize N-acetylserotonin by arylakylamine N-acetyltransferase ( AA-NAT ) . By the action of Hydroxyindole-O-methyltransferase ( HIOMT ) N-Acetylserotonin can be converted to melatonin.1 Alternatively, melatonin can be formed by N-acetylation of 5-methoxytryptamine. In most articles AA-NAT is said to be the rate-limiting enzyme3,7,8, but it is suggested that HIOMT might be a rate restricting enzyme in some cases6. Melatonin biogenesis is mostly regulated by the light/dark rhythm via the suprachiasmatic karyon ( SCN ) in the hypothalamus. Specialized nerve cells in the eyes respond to visible radiation and reassign the message to the SCN. The message is transduced in a roundabout tract to the pineal secretory organ. Melatonin synthesis is triggered by darkness. Norepinephrine is secreted during nighttime and twosomes to beta-adrenergic receptors. This consequences in camp formation and finally stimulation of arylalkylamine-N-acetyltransferase ( AA-NAT ) .7 Extrapineal melatonin is non regulated by circadian beat, nevertheless and it is hypothesised that it is produced as a agency of protection in response to certain stressors, eg. Ultraviolet radiation, pollutants, infections etc. that may ensue in oxidative emphasis or inflammation.6 Go arounding melatonin is chiefly metabolised by cytochrome P450 enzymes, CYP1A2, CYP1A1 and CYP2C19 in the liver or CYP1B1 at extrahepatic sites.6 Resulting 6-hydroxymelatonin by CYP1A, CYP1A2 or CYP1B1 can be conjugated with sulphate ( and glucoronide to a lesser extent ) to organize a more hydrophilic compound, 6-sulfatoxymelatonin ( aMT6S ) , which can be excreted in piss by the kidney.1 CYP2C19 or CYP1A2 are cytochromes involved in the demethylation of melatonin to N-acetylserotonin. 6-Hydroxymelatonin is non merely formed through enzymatic agencies as stated above, but besides through the interaction of melatonin with reactive O species ( ROS ) and reactive N species ( RNS ) .6 Melatonin has the ability to neutralize free groups, ROS and RNS every bit good as stimulate antioxidative enzymes such as superoxide dismutase ( SOD ) , catalase ( CAT ) , glutathione peroxidase ( GSH-Px ) and glutathione reductase ( GSH-Rd ) .4,9 Other metabolites of melatonin include 2-hydroxymelatonin, which is postulated to be a merchandise of melatonin s reaction with ROS/RNS,6 every bit good as cyclic 3-hydroxymelatonin ( C3-OHM ) , N1-acetyl-N2-formyl-5-methoxykynuramine ( AFMK ) and N-acetyl-5-methoxykynuramine ( AMK ) . The parent endocrine, melatonin, and its metabolites are of import in protecting cells from harm by free groups and reactive O and reactive N species. Melatonin metamorphosis by cytochrome P450 enzymes Pineal melatonin is metabolized to 6-hydroxymelatonin chiefly and it was found that CYP1A1, CYP1A2, CYP1B1 and CYP2C19 are the enzymes responsible for the production of this metabolite.1,6,10 Melatonin can besides be converted into N-acetylserotonin which is besides a precursor for its synthesis ( fig.1 ) 1. Both 6-hydroxymelatonin and N-acetylserotonin can be excreted in the piss after junction with sulfate and/or glucoronide. A survey conducted by Facciola et Al. ( 2001 ) 11 determined CYP1A2 to be the chief cytochrome P450 enzyme responsible for 6-hydroxylation of melatonin. In a survey that was conducted by Ma et Al. ( 2005 ) 10, melatonin 6-hydroxylation and O-demethylation rates were measured to measure the possible function of 11 cDNA-expressed human cytochrome P450 enzymes in melatonin metamorphosis ( figure 2 ) 10. It was found that 6-hydroxylation was chiefly carried out by CYP1A2, CYP1A1 and CYP1B1 and to a lesser extent CYP2C19 ( fig.2 A ) wherease O-demethylation occurred about chiefly due to the action of CYP2C19 and to a minimal grade by CYP1A2 ( fig.2 B ) . Inhibitory action of melatonin on human cytochrome P450 enzymes CYP1A1, CYP1A2 and CYP1B1 In a recent survey by Chang et Al. ( 2010 ) 12 the hypothesis that melatonin inhibits catalytic activity of CYP1A1, CYP1A2 and CYP1B1 along with CYP2A6 was tested, along with its consequence on the change of human CYP1 cistron look and on the activity of the human aryl hydrocarbon receptor ( AhR ) . A important consequence could turn out utile during malignant neoplastic disease therapy since these enzymes were found to be procarcinogen-bioactivating enzymes of benzo [ a ] pyrene or 7,12-dimethyl-benz [ a ] anthracene. Inhibition of look or decrease in catalytic activity of these cytochrome P450 isozymes may cut down the production of carcinogenic metabolites from these substrates. As described in the old subdivision, melatonin is metabolised by CYPs 1A1, 1A2 and 1B1. Therefore, its repressive consequence may be due to it viing with the procarcinogenic substrate for the enzymes active sites, although the exact mechanism of suppression is ill-defined. The survey mentioned that endogenous melatonin does non exercise repressive effects and resultingly a pharmacological potency in developing parallels of melatonin that could potentially suppress these enzymes and prevent CYP1 mediated carcinogenesis is created.12 Activity of melatonin with AhR and melatonin s consequence on CYP1 cistron look was found to be undistinguished. Fluvoxamine and melatonin Fluvoxamine ( FLU ) , an antidepressant, was found to increase serum melatonin degrees and a survey was conducted by von Bahr et Al. ( 2000 ) 13 to find whether citalopram ( CIT ) besides affects these degrees. The article concluded that CIT in fact does non hold the same consequence as FLU does. It did nevertheless set up a clear relationship between the degrees of melatonin and concentrations of FLU in the plasma of the subjects.13 FLU is an inhibitor of CYP1A2 and CYP2C19 and thereby prevents these enzymes from metabolizing melatonin into its metabolites ; resultantly an addition in the degrees of serum melatonin was witnessed. Melatonin as a free extremist scavenger and antioxidant Melatonin and its metabolites have the possible to move as free extremist scavengers and can neutralize reactive O species ( ROS ) and reactive N species ( RNS ) every bit good as up-regulate antioxidative enzymes, superoxide dismutase ( SOD ) , catalase ( CAT ) , glutathione peroxidase ( GSH-Px ) and glutathione reductase ( GSH-Rd ) .4 The free extremist dioxide ( O2- ) can be generated due to cellular respiration, due to environmental factors or oxidative explosion of macrophages. The toxicity of the O2- is considered to be low 9 but if it reacts with azotic oxide ( NO†¢ ) it can bring forth ONOO- capable of making molecular harm. SOD converts dioxide to hydrogen peroxide ( H2O2 ) which is non genuinely a free group, but if non catabolised to organize H2O and O2 via CAT or to H2O via GSH-Px, can be metabolised to the highly toxic hydroxyl extremist ( †¢OH ) . As can be seen in the figure, this free group can bring on DNA harm, lipid peroxidation or make harm to proteins. Melatonin can be converted into a metabolite cyclic 3-hydroxymelatonin when it reacts with two hydroxyl groups, which has been found to be excreted in the urine.1,9 An AFMK tract ( figure 5 ) 1 besides exists that is evident capable of scavenging up to 10 ROS/RNS.6 AFMK and AMK are powerful free extremist scavengers and defenders against oxidative emphasis, but besides has anti-inflammatory and immunoregulatory effects by suppressing tumour mortification factor-alpha ( TNFa ) and interleukin-8 formation ( IL-8 ) and synthesis of prostaglandins.6 The chief metabolite of melatonin, 6-hydroxymelatonin, can besides be generated in melatonin s reaction with ROS/RNS, every bit good as another melatonin metabolite, 2-hydroxymelatonin.6 Melatonin and its chronobiotic effects Melatonin is a major regulator of the circadian beat and acts via the suprachiasmatic karyon ( SCN ) in the hypothalamus. Melatonin acts through MT1 and MT2 receptors in the SCN and MT1 is associated with repressive effects of electrical activity in SCN nerve cells, whereas melatonin s actions on MT2 are involved with the ordinance of the circadian rhythm.5 Melatonin synthesis extremums during the dark stage and is inhibited by visible radiation. Exogenous melatonin disposal at certain clip periods consequences in displacements in the circadian beat. It is hence considered to be utile in the intervention of jet slowdown and in publicity of reposeful slumber, although melatonin is likely non a direct hypnotic.7 Decision Melatonin is a compound with so many diverse maps in the organic structure, for illustration its regulative function in circadian beat, antioxidant and oncostatic belongingss. This compound is of pharmacological significance, but is besides sold amp ; lsquo ; over the counter A ; rsquo ; as a nutrient addendum and is resultantly non patentable. This restricts pharmacological involvement to a certain extent, although the development of melatonin parallels that are more efficient in its capableness to exercise these maps, for illustration increased half life with retension of consequence, may be of important value for research workers and the pharmaceutical industry. Melatonin is besides involved in the protection against neurodegenerative diseases, depression and immune map. There is no uncertainty as to how of import melatonin is with respects to physiological operation is in populating beings. It is critical for our perceptual experience of clip and day of the month and is protects us from risky environmental agents every bit good as from ourselves ( eg, the free groups produced via natural O metamorphosis with which we can non be without ) . More research into the mechanisms by which melatonin exerts its antioxidant effects and how extrapineal melatonin can be induced or inhibited every bit good as drug-drug interactions would be of great benefit when developing curative schemes in the combat of diseases, such as Alzheimer s Disease, Parkinson s Disease, insomnia, diseases of the immune system, malignant neoplastic disease and many more. Mentions Pandi-Perumal et Al. Melatonin: Nature s most various biological signal Lerner A.B. , Case J.D. , Takahashi Y ( 1958 ) Isolation of melatonin, a pineal factor that lightens melanocytes. J.Am.Chem.Soc. 80: 2587 Hardeland R. , Pandi-Perumal S.R. , Cardinali D.P. ( 2006 ) Molecules in focal point: Melatonin. The International Journal of Biochemistry A ; Cell Biology 38: 313-316 Reiter R.J. ( 1995 ) Oxidative Procedures and Antioxidative defence mechanisms in the aging encephalon. FASEB J. 9: 526-533 Pandi-Perumal S.R. , Srinivasan V. , Poeggeler B. , Hardeland R. ( 2007 ) Drug penetration: usage of melatonergic agonists for intervention of insomnia focal point on ramelteon. Nature Clinical Practice Tan et. Al ( 2007 ) One molecule, many derived functions: A ceaseless interaction of melatonin with reactive O and N species Reiter R.J. ( 2003 ) Melatonin: clinical relevancy Best Practice A ; Research Clinical Endocrinology and Metabolism Vol. 17, No.2. pp. 273-285 Claustrat et. Al ( 2005 ) The basic physiology and pathophysiology of melatonin Sleep Medicine Reviews 9: 11-24 Reiter R.J. et Al ( 2000 ) Actions of Melatonin in the Reduction of Oxidative Stress. J.Biomed.Sci 7: 444-458 Ma. et Al ( 2005 ) Metamorphosis of melatonin by human cytochromes P450 DMD 33: 489-494 Facciola et. Al ( 2001 ) Cytochrome P450 isoforms involved in melatonin metamorphosis in humanliver microsomes Eur J Clin Pharmacol 56: 881-888 Chang et Al. ( 2010 ) Inhibition of procarcinogen-bioactivating human CYP1A1, CYP1A2 and CYP1B1 enzymes by melatonin J. Pineal Res. 48: 55-64 von Bahr et Al. ( 2000 ) Fluvoxamine but non citalopram additions serum melatonin in healthy topics an indicant that cytochrome P450 CYP1A2 and CYP2C19 hydroxylate melatonin

King Lear Essays - King Lear, Cordelia, Goneril, Fool, Edmund, Regan

King Lear Essays - King Lear, Cordelia, Goneril, Fool, Edmund, Regan King Lear King Lear Historians en masse have determined that Shakespeare was most definitely not the first one to come up with the general plot lines contained in King Lear. Though the play revolves mainly around the conflict between the King and his daughters, there is a definite and distinct sub-plot dealing with the plight and tragedy of Gloucester as well. The play (both stories really) has origins in many different sixteenth century works, with nearly all the pertinent facts such as the name of the King, the three daughters, their husbands, the answers of the three daughters when Lear asks them to profess their love, Cordelia's ensuing disgrace, and the cruelty of the two dukes and duchesses to the King contained in Raphael Holinshed's Chronicles. (Chapters five and seven of the Second Book of the History of England, second ed., 1587) Shakespeare is also believed to have borrowed, significantly less however, from a play that was entered in the Stationer's Register, 14! May 1594, called, The moste famous Chronicle historye of Leire kinge of England and his Three Daughters. This piece was considered to be "quite un-Shakespearian" and untragical, and was entered subsequently on the Stationer's Register as The Tragecall historie of Kinge Leir and his Three Daughters, as it was latelie acted. Much of Shakespeare's account of the Gloucester story was borrowed from Sir Philip Sydney's Arcadia, 1590. In terms of the Gloucester-Edmund-Edgar plot, we can find many similarities in the second book of Arcadia, chapter ten, in a narrative called, The pitifull state, and story of the Paphlagonian unkind king, and his kind son, first related by the son, then by the blind father. The main difference here, of course, is that Shakespeare has intertwined this plot with the plight of Lear and his three daughters. There are many differences between these texts and the Shakespearian version of King Lear. None of these earlier works had the signature character of the Fool, and Shakespeare creatively transformed what was known earlier as a, "melodramatic story with a 'happy ending'," into a biting and, above all else, sad story of the relationship between parents and their children. One of the main themes that Shakespeare chooses to focus on in King Lear is the dysfunctional nature of not only the royal family and Gloucester, but the heartache and emotional strain that goes along with being a parent and having to make a decision that will divide your children. This play focuses on not only the after effects of this decision, but the way in which it affects the King, his children and his subjects as well. A strong case can be made for King Lear as Shakespeare's most tragic effort of his career. The fact that nearly the entire cast of this play either is murdered or dies with little to no redemption makes the strongest case for this. In nearly every other Shakespearian work, save perhaps Othello, at least some of the characters enjoy a bit of redemption or salvation with the resolution of the conflict. King Lear's characters are privy to neither of these. The bitterness, sadness, and reality of the human psyche that is contained throughout this work demonstrate its tragic nature best, however. The tie emotionally and physically between a father and a daughter (or son, in relation to the Gloucester/Edmund/Edgar plot) is something entirely different than husband-wife or boyfriend-girlfriend in many of Shakespeares other plays. In the very beginning of the play, when Lear is foolishly dividing up his kingdom between his three daughters, and after he has asked Cordelia's two older sisters what they "think" of him, he turns to her and asks the same question. Her reply shows the true nature of her character, as she says, "Unhappy that I am, I cannot heave my heart into my mouth. I love Your Majesty according to my bond, no more, nor less." (1.1, ll. 91-93) His words could almost be considered threatening by declaring that her unwillingness to express her love in words might, "mar her fortunes." We are privy to definitive foreshadowing with Cordelia's reply of, "Good my lord, you have begot me, bred me, loved me. I return those duties back to you as are right

Importance of a Global Approach to Regulating Corporate Governance Essay

Importance of a Global Approach to Regulating Corporate Governance - Essay Example Multi National Corporations needs to introduce excellent business practices, enhance their decision making and give valid reasons for people to invest in the company. Many companies around the world have failed due to lack of proper corporate governance. The global crisis is an example of how failure of executive and boards to manage the financial institutions, banks and other organization using proper corporate governance. The corporate governance problems are mostly experienced in countries where legal environment provides incredibly few corporate government strategies and practices, few shareholders right and few disclosure requirements. Companies can efficiently compete, and the economies can prosper well if they adopt the practices, and strategies recommended by International Corporate Governance Network. Multi national corporations should ensure that the shareholders exercise the rights through effective and open conversing and communicating information as well as engaging them in general meetings. This will be very useful and effective as it will lead to growth and expansion of companies. Transparency and disclosure of material matters concerning the Multi National Corporations should be balance and timely. Everybody interested in the company gains confidence because he or she will note the areas that need improvement or are well managed. Multi National Corporation should be aware that, disbursement of resources in proper corporate governance will inexorably bring good returns on investment and hence the corporations’ survival. They will be very successful when they adopt and implement good corporate governance strategies and practices. INTRODUCTION As corporate governance persists to be an area of spotlight for most companies especially Multi National Corporation, there are many issues and questions that firms still fight with:Â   what it is and what it is concerned with; the reason many governments and firms promoting advanced tactics in corpor ate governance (Ghosh and Chakraborti, 2010). Corporate governance is how the companies or firms make decisions, how they manage and organize themselves and how they converse with shareholders and the entire world. It deals with issues like how executives and boards are chosen, what responsibilities and mandate executives and boards have, whether shareholders and stakeholders have rights to get involved in some types of corporate decisions through participating in voting and if they have, what form they take. These issues are crucial because they endorse excellent business practices, good opportunities and decision making for investors to make certain the integrity of their investment. Since these issues are very important to improving and developing good businesses and best businesses environment, policy makers and companies are much interested in ensuring that excellent corporate government is widely adopted and is successfully institutionalized throughout the firm. Many companies and firms identify that good corporate governance is a good business strategy and good commerce practice (Bitanga and Bridwell, 2010). What many companies are focusing on is to advance their businesses specifically in the promising global market place where companies are repeatedly trying to outdo each other to ensure their businesses are effective and to magnetize new investors. Companies and firms especially the well managed ones, want to introduce

Corporate Governance Issues Essay Example | Topics and Well Written Essays - 3000 words

Corporate Governance Issues - Essay Example Part 1: Governance and Family-owned Firms This first part is a critical discussion of the following statement: â€Å"Corporate governance is not applicable to family owned firms, only to widely held large corporations†. The discussion begins with a definition of the key terms Corporate Governance and Family-Owned firms and proceeds with a determination of the connection, if any, between these two terms. Looking at the available literature on the topic of Corporate Governance would give a multitude of definitions that not all the dissertations in the world would be able to contain. It is standard practice, however, to accept the definition of the term provided by the Cadbury Report (1995,  §2.5): â€Å"Corporate governance is the system by which businesses are directed and controlled.† And although the term is related to business management and corporate responsibility, it is distinct and different and encompasses these two, which form but two parts of the more comprehensive nature of governance. According to the Corporate Governance Codes extant in the European Union, there are three broad themes that if taken together provide a clearer idea of what the term really signifies: control of the company, corporate management, or of company and managerial conduct;

Case Study Example | Topics and Well Written Essays - 1250 words - 8

Case Study Example The criminal justice policies in the United States of America are guided by the 1967 Presidents Commission on Law Enforcement and Administration of Justice. One of the greatest and ground breaking achievements of this group was the publication of a report named The Challenge of Crime in a Free Society (Cole Smith & DeJong, 2014). The report has over 200 recommendations pertaining to the US Criminal Justice policies. These recommendations were a part of the comprehensive approach of the commission towards preventing and fighting against the crime in the country. Few of the recommendations made by the commission could find their place in the Omnibus Crime Control and Safe Streets Act of 1968. It was advocated by The President’s Commission that with those recommendations the coordination between the enforcement force, courts and the correctional agencies has seen a great improvement. It is pointed by the Commission that criminal justice is the mean through which both society and the individuals in the country is protected from any crime. The crime committed was a robbery. The victim, Mr. Milton Brown, was robbed at the gunpoint by two assailants named Bertha Bloutt and William Bloutt in Broadway and First Avenue on 11 October 2011. The assailants have robbed the cash that Mr. Brown was taking from the daily deposits of his store BJ Shoes along with his wallet and the car keys1. Mr. Brown reported this crime to Winston police department. It is mandatory that all the criminal justice process follow a sequential approach to reach the justice2. In this section of the essay the sequence of the criminal justice system will be discussed based upon the chosen case study involving the robbery of cash from Milton Brown and the accused are Bertha Bloutt and William Bloutt. Mr. Brown reported the crime for which he became the victim to the Winston police department, which Case Study Example | Topics and Well Written Essays - 1000 words - 30 Case Study Example Customers have since identified the company with high-quality products. The wide range of products ensured they capture a large market share. The company has sought to market its brand using several methods that have seen it grow profoundly. With only about two decades since its inception, the management team has tirelessly worked to see the business gain dominance in the industry. With over $200 million invested each year for the last five years, the company has entrenched itself quite well in the market. The management realized that spending considerably in sport sponsorship as well as in advertisements would make it identify itself in the target market. This has since been done through organizing and sponsoring numerous sport events. In the process, printed jerseys with the company logo have caught the targeted customers’ attention. Additionally, the company has used several media platforms to advertise and reach out to their target market. Electronic media have been mounting intensive campaigns that seek to promote the company’s brand and ‘Protect This House’ is among them. UnderAmour understands that having clear and effective distribution channels is critical to market success. It is for this reason that it has availed its products in over twenty five thousand retail outlets all over the globe. A large portion of UnderAmour’s products pass through wholesale before getting to the retailers who avail them to the consumers. Between 2011 and 2013, large sales of about seventy percent came from the intermodal sales made to large store retailers. Moreover, the company also engages in ‘direct to consumer sales’. This involves enabling consumers to directly acquire the products from the stores within the factory. An equally big percentage has been recorded through this; the highest being thirty percent. Worth noting is the e commerce trade in which customer can order or products and shop online. The company has also

A Plan To Sell Products

A Plan To Sell Products Merchandising, advertising, promotion, a plan to sell products, sales to the meet needs of customers, media planning are all well to be known as marketing. While these activities may be regarded as part of marketing, none of them is marketing itself. It is remarkable that there are two conditions that must be met before marketing is possible. Firstly, there must be a person or company that desires to sell a product or a service. Secondly, there is a need for potential buyers of the product or service. No matter which comes first, but both must exist. If both factors exist, marketing is the process or series of activities that the prospective purchaser of the product or service with the product or service. If there is a no problem in selling your product or service for profit, the marketing has been a success. If the problem is not to make profits, the marketing has failed. It is important to recognize, then that marketing is the sum of all activities related to bringing buyer and seller profitably together. 1.2 Introduction to Mauritius Mauritius was first explored by the Portuguese in the 16th century and subsequently settled by the Dutch who named it in honor of Prince Maurits van NASSAU in the 17th century. Uninhabited until the 17th century, the island was ruled first by the Dutch and then the French after the Dutch had abandoned it. The British took control during the Napoleonic Wars and Mauritius became independent from the UK in 1968. Mauritius is a parliamentary republic and is member of the Southern African Development Community, the Common Market for Eastern and Southern Africa the African Union and the Commonwealth of Nations. The main languages spoken in Mauritius are Mauritian Creole, French and English. English is the only official language but the lingua franca is Creole and the newspapers and television programs are usually in French. Ethnically, the majority of the population is Indian and there are also many people of African descent on the island and there are also European and Chinese minorities. It is the only African nation where the largest religion is Hinduism although Christianity and Islam also have significant populations. The dodo has been extinct since the mid-to-late 17th century 1.3 Introduction to Maradiva Maradiva Villas Resort Spa, Mauritius, (member of Leading Small Hotels of the World) is an exclusive haven of luxury spread over 27 scenic acres with 750 m of pristine beach. It overlooks the serene, blue waters of Tamarin Bay at Wolmar. The 65 Suite Villas (from 163 to 345 m ²) draw inspiration from the charming local architecture, each with a private pool adjoining a tranquil living-dining area, with the benefit of full butler service to ensure that every guest need is met. The villas are wonderfully spacious and include a large daylight bathroom with an indoor and an outdoor shower, a walk-in wardrobe, flat-screen television, DVD, music system, internet connectivity, espresso machine, personal bar and in-room safe. The blossoming park of Maradiva enhances already an appealing feature of the resort into a lush tropical garden with sculptured landscaping. The resort offers to its guests a choice between 65 picturesque villas with a private pool of their own. The following is a table depicting the various categories of rooms that the resort has to offer with their numbers: TYPE OF VILLAS NUMBER OF VILLAS Luxury Villas 46 Luxury Beachfront Villas 11 Luxury Suites Villas 6 Presidential Villas 2 Chapter 2 Micro Environment and Macro Environment 2.1 Micro Environment The micro environment includes internal factors close to the company that have a direct impact on the organizations strategy. These factors include: 2.1.1 Consumers The maximum numbers of consumers staying in the hotel are from France, then Europe, USA, Middle East, India and other countries. All the cliental from these places are of niche class. There are different types of clientele like corporate, Leisure, Business domestic clientele. Maradiva basically caters types of clientele they are: Corporate clients: since the hotel is well connected it has a huge corporate client Leisure Clients: since Maradiva is marketed as a leisure property it caters to many clients from around the global. Domestic clients: since the hotel is seasonal it offers a special rate of 14,000 MAU throughout the year for Mauritian guests. In this way it caters to the niche segment of the domestic clients (Source: From the hotel monthly Occupancy report) 2.1.2 Suppliers It is directly linked to the companys overall customer value delivery system. The suppliers provide resources to Maradiva to produce these services. If it faces any problems from suppliers it will directly affect the marketing strategies of the hotel. The local travels agents that Maradiva deals with are:- Mauritours The White Sand Tours Summer Times Elite Voyage Connections Expression holidays 2.1.3 Competitors Maradiva provides different strategies packages to generate customer value satisfaction. These strategies help them to compete with their competitors. The hotel by using these strategies must gain strategic advantage by positing their offerings strongly against competitors offerings. EXISTING ROOMS Maradiva Villas and spa, Mauritius 65 Four seasons, Mauritius 145 Sugar Beach resorts, Mauritius 258 Shanti Ananda Maurice 61 Sofitel imperial resort spa 191 Total 720 2.1.4 Media The modes of advertisements that are used there are printed media and the hoardings. In the printed media local newspapers were used and the local newspapers were Le Mauricien and l ´express. 2.2 Macro Environment 2.2.1Political 2.2.2 Economical GDP (2009 est., official exchange rate): $9.156 billion Real growth rate (2009 est.): 2.1% Per capita income (2009 est., purchasing power parity): $12,400 Avg. inflation rate (2009 est.): 3.4% Agriculture (4.5% of GDP): Productssugar, sugar derivatives, tea, tobacco, vegetables, fruits, flowers, cattle and fishing. Manufacturing, including export processing zone (19.4% of GDP): Typeslabor-intensive goods for export, including textiles and clothing, watches and clocks, jewelry, optical goods, toys and games, and cut flowers. Financial services: (10.9% of GDP) Tourism sector (8.7% of GDP): Main countries of originFrance, including nearby French island Reunion, South Africa, and west European countries. (Source: http://www.state.gov/r/pa/ei/bgn/2833.htm) 2.2.3 Social The forebears of the various ethnic groups composing Mauritian society arrived as settlers, slaves, indentured laborers, and immigrants. Ethnicity, religion, and language have been important factors in shaping the way Mauritians relate to each other in the social spheres. The Mauritian Constitution makes no mention of an official language and its one million citizens speak Mauritian Creole, a French-based Creole, English or French. It is only in the Parliament that the official language is English but any member of the National Assembly can still address the chair in French. Population: Island of Mauritius only: 1,288.2 (In Thousands 2009) Population growth rate: 0.7% Birth rate: 16.66 births/1,000 population (2000 est.) Death rate: 6.83 deaths/1,000 population (2000 est.) Sex ratio: Total population: 98 male(s)/100 female Infant mortality rate: 17.73 deaths/1,000 live births (2000 est.) Life expectancy at birth: Male: 66.98 years female: 75.04 years (2000 est.) Ethnic groups: Indian 68%, Creole 27%, Chinese 3%, French 2% Religions: Hinduism 52%, Christianity 28.3% (Roman Catholicism 26%, Protestant 2.3%), Islam 16.6%, other 3.1% Literacy: Total population: 82.9% male: 87.1% female: 78.8% (1995 est.) (Source: http://en.wikipedia.org/wiki/Demographics_of_Mauritius, http://unstats.un.org/unsd/demographic/products/socind/population.htm#tech) 2.2.4 Technological It is commonly assumed in the literature that the successful accumulation of technology in a given developing country depends only on access to new information, stable macroeconomic conditions, market-driven signals and the supply of human capital. Mauritius is an outlier in the African scene in terms of its trade, industrial and macroeconomic regime. From the 1970s, Mauritius followed a mixed trade policy of import substitution coupled with incentives for exports through the Export Processing Zone. There have been three phases of adjustment since the mid-1980s, each with a different pace and coverage. Industries also plays an important role in an economy, the main industries in Mauritius are textiles, chemicals, food processing, tourism, metal products, non-electrical machinery and transport equipment. The food processing industry in Mauritius is largely composed of sugar milling. The Sugar cane industry arrived in Mauritius in the year of 1639. There are so many sugar-cane fields in Mauritius. There is also now organic sugar production on the island. Textiles industries have been one of the major industries in Mauritius for past 30 years. The Chinese population is mainly responsible for the development of textile on the island. (Source: http://EzineArticles.com/?expert=Ricky_Morgan Oxford Development Studies, Vol. 30, No. 1, 2002 Firm Size, Technological Capabilities and Market-oriented Policies in Mauritius GANESHAN WIGNARAJA*) 2.2.5 Environmental In recent years, the United Nation Development Programme UNDP Environment Unit Mauritius has succeeded in mobilizing resources and increasing environmental sustainability in both Mauritius and Seychelles. The main achievements include: The adoption of a sustainable environmental management plan for an industrial estate that has served as a model for replication in other industrial estates; The creation of a co-management unit and the designation of a Marine Protected Area in Rodrigues; A comprehensive portfolio of Global Environment Facility (GEF) projects developed for implementation; Promotion of biodiversity conservation in Seychelles; Supporting the development of an Energy Policy for Mauritius Assessment of national capacity gaps for environmental management in Seychelles National Plan for phase out of POPs in Mauritius UNDP remains committed to the continuation and enhancement of support and local and regional initiatives so as to promote environmental protection in Mauritius, Seychelles and the region. (Source: http://un.intnet.mu/UNDP/html/mauritius/energy_env.htm#top) 2.2.6 Legal Governments objective is to transform Mauritius into an international financial and business hub built on strong foundations. A number of important legislations were passed over the past few years to ensure that the legislative framework meets all the international standards and also aimed at improving the efficiency and competitiveness of our financial services sector. Company law Business Facilitation (Miscellaneous Provisions) Act 2006 (Act No. 21 Of 2006) Business Registration Act 2002 Co-operatives (Amendment) Act 2006 (Act No. 6 Of 2006) Development Works Corporation (Repeal) Act 2007 (Act No. 1 Of 2007 Regulations made by the Minister under section 360 of the Companies Act 2001(purchase of own shares) Regulations made by the Minister under sections 355 and 360 of the Companies Act 2001 The Companies Act 2001 The Trust Act 2001 (Source: http://www.lexadin.nl/wlg/legis/nofr/oeur/lxwemau.htm) Chapter 3 SWOT of Maradiva, Maurituis Strengths A perfect destination for honeymooners, with complete silent surrounding and privacy. Only all a la carte menu provided on the island. Offering a novel sort of idea to the customers An all villa concept Basic category of the villa starts from 163 m ², and is the largest square footage accommodation per room in Mauritius. Each Villa has its own private plunge pool. The Only resort with Ayurvedic Spa in Mauritius which is a big competitor for Shanti Ananda hotel Mauritius, who are world famous for their spas. Cilantro, one of its restaurants has a live teppanyaki Japanese Cuisine which is very famous all over Mauritius. Weakness Due to the removal of brand Taj, the product Maradiva is unknown to the market, and has to create its new position in the market. Proximity from the airport isnt that good; it takes more than an hour from the airport. The resort does not have a mix of rooms and villas, due to which it faces severe business losses in the slack season. Lack of qualified and trained personnel is a very big problem in Mauritius due to the reason that most of the staff members are employed just after the schooling. Location- the resort is on the west coast, whereas most of the hotels, water sports activities, places to visit are on the other side of the island. The hotel only carters to the niche customers. Opportunity The resort should target more guests from the Middle East. They should try and target the tourist from Russia, China and Switzerland. The growing interest of tourist looking for private holidays. Threat Upcoming five star hotels. Duplication of concept with minor changes by new upcoming hotels. Being on seashore it always has a danger of the high tide in the sea. Segmentation Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. Customers within any market rarely have similar needs and expectations. As the country of Mauritius had been under the rule of British French people the place still holds a lot of common ideologies thus making it a hit destination amongst the British and French Nationals. Based on this fact the resort segmented various markets of the world into key markets (UK, France, Germany, and Switzerland) and developing markets (India, Russia, South Africa, Australia). As Mauritius has been known as a Honeymooners Paradise so the hotel based in this fact has targeted young and affluent individuals who would like to have their wedding done or a honeymoon. Not only the young but the place is a hit even with the elderly people Targeting Targeting or Target market selection is the process of deciding which market segments of the company should actively pursue to generate sales. After segmenting it various customers into segments has then found out those market segments which are highly profitable. The resort inorder to tap the honeymoon and wedding market has come out with two explicit packages targeting those clients and are looking for a unique and distinctive experience. On more generic terms the resort looks at targeting key opinion makers, corporate leaders, well traveled discerning, who have experience of finest luxury products and services, disposed towards high end luxury goods, looking for unique/distinctive experiences. Positioning Positioning is done to develop a unique selling proposition for the target segment. Positioning is the reason why hotels exist and why customers miss the company if it were to cease operation. Maradiva positioned itself as a destination resort. A company must be very specific in terms of its intended positioning or unique selling proposition if it wants to stand out among the clutter of choices confronting its potential customers. Chapter 3 Marketing strategies of Maradiva Maradiva majorly depends on foreign tourism, which states that the marketing stratergies can never be over emphasized. Marketing departing had the bonus of getting in the customers to the resort through various means and techniques. Maradiva knew that it cannot replicate the various marketing strategies being applied by other hotels as they offer a different sort of product and need to think out of the box in order to formulate new marketing strategies. 3.1 Pay for few nights and stay for more! Maradiva not only resorted to market themselves in the form of offers but also marketed themselves in the form of various packages which are designed as per the guest needs and preferences. Various packages like free night offer which includes, the guest has to pay for five nights and stay for seven or pay for seven nights and stay for nine nights etc. such type of offers are called tactical offers. Maradiva is well aware of the booking patterns that take place and in accordance with the same; various offers are launched during lean as well as peak season. During periods of low occupancy these tactical offers are provided to boost sales from their key markets mainly the major tour operators who provide maximum business to the hotel. they are implemented with an idea of generating occupancy levels so as to keep the business running comfortably. The tactical offers are designed in such a way so as to garner maximum amount of business during lean season and to maintain the influx of guests during peak season. As the tactical offers are different for different tour operators and vary a lot with the country as well, in U.K (5nights=10nights); France ( one spa treatment per person); 3.2 Mauritian Promotional Offer A tool to capitalize on domestic market Mauritius even though is a small island and the potential of domestic tourism is not phenomenal but every marketer feels that there is an opportunity in every situation. There is no dearth of people who want to live a life of luxury or would want to spend a day or two at a place where they feel theres value for money. Taking all that into consideration the Sales Marketing team of the resort came up with an offer known as Mauritian Promotion Offer in order to attract some local niche clientele. The offer was officially launched in December 2006 as a tactical offer but later owing to its potential it was later upgraded to an all year round offer. The offer included a rate of MRU 14,000 per night for a Luxury Villa with pool, with a HB meal plan inclusive in the package. 3.3 Wedding and Honeymooners Maradiva is the perfect place for romantic luxurious holidays, the ideal love nest for newlyweds. During earlier times when the resort just came into being they had a basic and simple marketing strategy: to market the hotel as a wedding or a honeymoon destination among young couples in the form of wedding and honeymoon packages which would include the accommodation along with the various formalities that need to be performed which is taken care of by the guest relation manager. The guests are also provided with various facilities like candlelit dinner, champagne breakfast, and massage for the groom and various beauty treatments for the bride. The honeymoon package would constitute of providing a 50% discount on the brides twin sharing rate along with various added values like coffee scrub, candlelit dinner, champagne breakfast, rose petal bath etc. 3.4 Affiliation packages Maradiva is affiliated to Leading group of small hotels, Great hotels of the world, Leading Spas f the world which helps the resort to generate more room nights than its competitors. The customers had the choice of choosing the package amongst a wide array of packages depending on their needs. For example a guest could choose a 5 day Maradiva Spa Stress Relief and Relaxation which would spread across a span of 5 days and has been carefully designed inorder to provide absolute relaxation to the guest. The package would encompass things like Level 1 2 of Yoga Meditation, Yoga Nidra, Trataka, Aroma Bath + Scrub Wrap, Surya Namaskar and Pehlwan Malish. The resort also boosted of a Golf Package as the resort was in close proximity to the Tamarina Golf Course. Recommendation In this section the researcher has illustrated various marketing stratergies implemented by Maradiva, Mauritius; and the SWOT analysis done by the researcher on the marketing strategies would enlisting few recommendations based on the knowledge and experience garnered during the operational and project stage of understudy: Maradiva should look at penetrating other new emerging markets such as South Africa, Middle East, Australia, Russia and India by developing a holistic approach, with the use of explicit marketing tools catering in specific to the particular market. By doing so the resort would be able to remove the dependability factor on its few restricted key markets and in turn would help them in being better prepared for unforeseen situations. With the growing spending power of people in the developing countries it would not be wrong to target those people who prefer travelling abroad during holidays by having country specific holiday packages in order to profit from situation. The hotel needs to take into consideration various countries trend for holidays. Internal marketing: Hotels should practice internal marketing; the hotel should motivate their customer contact employees and all their service people to work as a team to provide customer satisfaction. External marketing: The sales marketing should have good communication skills and should provide more interactive sessions to their clients should be able to market the product efficiently. The resort has done a lot to their micro site but the researcher still feels that the website can be made more appealing by adding blogs, interactive event / activity calendars, hotel guest scrapbooks, photo sharing contests, testimonials which helps in generating interests site stickiness ultimately increase the bookings. The airfare for a place like Mauritius is quite expensive and this discourages budget travellers from coming to the country. A possible solution for this could be combinable offers with airlines like Air Mauritius and Emirates which could help create a new segment of customers for the hotel. The hotel from its side needs to establish a healthy relationship with such airlines so that offers such as room fare inclusive of airfare would entice customers to come to the hotel. In this tech savvy age the resort can also look at establishing a database of e mail id of their loyal customers and can optimally use the e mail marketing technique in order to reward customers and offer lower rates to them which do not generally feature on the website. Conclusions Marketing has been and would always be an integral part of the smooth functioning of a hotel. Without proper marketing strategies there wouldnt be any guests coming to the property or even if they would be the hotel would be targeting the wrong sort of clientele to cater to. Marketing in hospitality industry is a balanced form of being an art with a lot of science behind every decision being taken under its domain. A more common view is that marketing activities are prepared in order to inform the customers about the products that they may enjoy or that they may improve their life in some way. Few marketers also see it as an opportunity for specific reasons like encouraging repeat purchases and building brand loyalty and affinity. Mauritius, having a very small population with large number of hotels coming up hospitality personnel are not afraid of losing their jobs. Their attitude is laid back, with the habit of procrastinating things. In order to attract and retain repeat guests it is necessary to primarily retain honest and loyal service personnel. The main reason why Maradiva had to roll down its shutters was its inability to attract guests to occupy its villas. There were a few minor errors with the marketing aspect. It was the price that did not suit many tourists pocket. Maradiva also faced a problem of its inventory being less i.e.only has villas. Other five star hotels which had a mixture of villas and rooms did roaring business at the same time. This clearly goes to show that the hotel should have done a more precise market survey before going into such a loss.

The Moral of Arthur Millers The Crucible Essay -- The Crucible Witchc

The Moral of Arthur Miller's The Crucible In the 17th century a group of Puritans from England immigrated to America to escape persecution for their religious beliefs. The white settlers arrived in New England in 1620, and Salem, Massachusetts had been in existence for about forty years by 1692. Salem developed as a theocracy. This was based on the coexistence of religious prayer and hard work. Entertainment, such as dancing, or any enjoyment at all was perceived as a sin. The isolation of the Puritan society created a rigid social system that did not allow for any variation in lifestyle. The Puritans felt insecure with the knowledge of the Native Americans in the forest. They felt persecuted and constantly under attack. Abigail mentions her past when she says that she witnessed, ‘Indians smash my dear parents' heads on the pillow next to mine’. Throughout the play it is apparent that the community becomes more divided. In the beginning there were arguments about ownership of land between some of the villagers. As the story progresses people fear for their own safety and begin accusing their neighbours of witchcraft in order to escape being hanged. HALE 'They have confessed it.' PROCTOR 'And why not, if they must hang for denyin'it? There are them that will swear to anything before they'll hang; This is like when Abigail accuses Elizabeth Proctor of witchcraft so that she will know that there will be a clear path to John Proctor whom she had an affair with and now is in love with. Salem becomes overrun by the hysteria of witchcraft. Mere suspicion itself was accepted as evidence. As a God-fearing community, they could not think of denying the evidence, because to deny the existence of Evil ... ... storm.' This atmosphere leaves the audience to contemplate the play and particular characters and their relevance to the title. The light that shines through the window at the very end of the play makes the ending symbolic. The word 'new' almost lets us forget all the tragic events that have just passed and that the best solution would to start afresh. It leaves the audience thinking that there is hope for the people of Salem especially with the presence of light. I believe that The Crucible was written with a moral. Arthur Miller, by writing The Crucible, warned us that if we did not become aware of history repeating itself, our society would be in danger. Such as has been seen during the McCarthy era. As the witchcraft hysteria took place in one of America's wholesome, theocratic towns, it makes the miscarriage of justice such a mystery even today.